Sharm el Sheikh (Arabic: شرم الشيخ, Sharm al-Shaykh), is a city situated on the southern tip of the Sinai Peninsula. It is known as a resort town/city. When you go to this resort, you see the ocean and a big unobstructed sky. You feel pampered, away from stress. Other people take care of maintaining order and managing the details. Resort Blue (formerly medium blue) embodies this resort feel from Sharm el Sheikh and other resorts.